The Space Between

I love the week between Christmas and New Year's Day. For most people, it's a natural slowing of the pace, an ending. An easy contraction before the expansion of the beginning of the year to come. Even when I was working in corporate America, it was always marvelous. There were no big meetings, no presentations to get ready for, no major deadlines. 

Room to breathe. Time to reflect. unhurried catch-ups. permission to rest.

This year, this final week is especially reflective in our home. It's been a frenzied couple of years, my fella and I have planted a bunch of business seeds that seem poised to grow in the next twelve months. And, (omigosh! omigosh!) we are taking active steps toward our dream of buying an Airstream and heading out in North America on wheels. 

The idea of expansion followed by contraction has been coming up a lot for me lately. In thought, in conversation. It's a beautiful analogy for the reality of starting a new business. When I first started out, I thought it would be push, push, full-on, flat-out til launch and then BOOM, success! That's how it has worked for me all my life, why not now?

Well...[hahahahaaaa! insert slightly hysterical laughter here.]

Because starting your own business is cyclical.  It's personal. It requires hard work and times when you are in major learning curves, pushing for results, and ticking off all of the million things on the list. And then...quiet. Shhhhh. You take time to process information, see how it's landing, feel how it feels.

You have to step back every once in a while and let it riiiide, momma. 

This cycle hoisted itself into the early business launch process and was CRAZYMAKING for me. I'm all about fast results, hard work, and also...FAST RESULTS!!!

In the beginning, when the ebb/flow of my businesses was ebbing, I was fretting. Big time. I had a lot of "this SHOULD be going faster. This SHOULD be more clear by now"...should, should, should dialogue going on. I now realize I was punishing myself for things that weren't happening according to some invisible, super aggressive, alpha-business timeline. It was exhausting. 

If I had it to do all over again I'd be so much nicer to me in those beginning months. I'd tell myself to do what I eventually started doing: I built in breathing room. And you know what? In those spaces I now create intentionally, the big ideas show up. Like, holy CRAP good and big ideas. One, in particular, happened one day when I forced myself away from the screen and up a hill on a hike with my dog. Ba-BAYUM. There it was. Of course. Would it have shown up while I was hammering away at my desk? Nope. One hundred percent no. 

Expand, contract, repeat, repeat.

See you in the space between, Wildflower!

Allison Walsh

Since graduating from law school more than 20 years ago, I have worked in and around the legal industry, helping businesses cut through the noise and find their marketing sweet spots. Want to turn your firm’s volume WAY up? I can help!