If I could turn back time (cue Cher) I would do one thing really differently right when I got the idea for Wildflower. Here it is: although I try to stay far away from the regrets game (who the hell has time for that?), I do wish that I had set up my blog earlier and worked it like my life depended on it.
Your blog, your voice - the power of authenticity
The first rule of a good Wildflower-run business is to be hyper-vigilant about inserting authenticity into every, single aspect of your writing. I have found that as I open up and tell people what I'm really thinking and feeling, whether it's pure joy or ugly-cry despondent, I get a lot of "met too!" type of reactions. I firmly believe that, by being raw and real and unedited, it gives others the chance to see themselves and realize that none of us is alone in our fears and struggles, and victories.
Consistency over perfection
Can I have an amen?
I learned this one the hard way, too. (With a very heartfelt thank you and shout out to early-adopter Wildflowers who saw the effect of inconsistent communications...mwah!) The people who are following you are there for a reason. ASSUME that they want to hear from you, and not just every so often.
Rule of thumb: This really depends on the type of business you are launching, but at least one newsletter and one blog post a month at a very, very minimum. The truth is that you probably have more to say than that, but your followers will forget who the heck you are if you let them languish longer than that.
And speaking of consistency...A note on cherishing your people
I really encourage you to be the same you, with the same real approach to your message, whether you have one follower or 1 million. If your voice and interaction is genuine and raw and authentic from day one, then it won't (and shouldn't) matter if you are talking to your first ten followers or if you have ten million people on your mailing list. In fact, I believe that we should be even more deferential and grateful to those first, early adopters. They found you, showed faith in you, and got the momentum started...FOR YOU.
Go before you're ready
Perfection really is the enemy of the good. Be good, be great, but don't strive for perfection. Because if you do, you very well may find yourself wishing next year that you had just had the gumption to start this year.
Go before you have an offering.
Go before you have dialed in your brand.
Go before you have your perfect name.