Do you have a personal brand identity? That was a trick question. You do. Everyone does. Even if you don’t realize it or think it’s important, you’ve got one. So just in case you maybe want to put some thought into it, here’s a little primer. When I think about personal brand, I can’t help but think about my partner, Isaac. I can guarantee as I write this that he has never, ever had an active thought about his personal brand. But he has one, and a strong one at that.